Weddings vs. Retail

Photo by The Wild Hearts Collective

Photo by The Wild Hearts Collective

As we can see from my radio silence on the blogging front, running a busy flower shop takes a lot of time, energy, money (oh the money!) and attention. When I opened the shop last summer, I naively thought, “perfect! A place to sell flowers and goodies during the week while we work on weddings for the weekend.” having grandiose visions of all our flowers tucked neatly into buckets that fit perfectly in our tiny 200 sq. ft. work space, while having the retail section of the store full, fresh and perfectly merchandised. Wedding days would be a breeze - arrangements and supplies would fit perfectly in my tiny hatchback, freelancers would show up on time to look over the shop while I ducked out for an hour set up, and my mascara would remain perfectly applied through the day. Cue reality.

Weddings are a whole different ball game. And so is running a shop. But both are like my twin babies. I just can’t pick which one I love more, but something has to give. In order to wear both giant hats (like the biggest sombreros you’ve ever seen) and ensure all our clients are taken care of, we’re restructuring things around here.

You may have noticed every wedding we did this season involved the amazing Amanda of Green Leaf Floral Design. Amanda and I met 3 years ago and hit it off immediately. We built our separate businesses in tandem and as the weddings we each booked became a little bigger and more complex, we’d call on each other to help with the workload. Instead of continuing to do our big weddings separately and annoying other vendors with constantly making sure both of us were given credit for one job (sorry guys!), we’re so excited to announce the start of Fern & Flower Events.

Fern & Flower will be a sister business to both BVFC and Green Leaf and will be a partnership between myself and Amanda, encompassing all our full-service weddings. Blossom & Vine will remain a retail floral, gift and lifestyle shop and still take the odd intimate wedding order (just bouquets/bouts or wedding orders that don’t require any delivery or set up) and Green Leaf will continue to do elopements and intimate weddings in the Fraser Valley as well as her bangin’ photoshoot bouquets.

Our goal with Fern & Flower Events is to provide the whimsical, romantic and unique florals both Blossom & Vine and Green Leaf are known for, but with the attention and service that only two type-A, complimentary perfectionists who live for stellar customer service can provide. We want our clients to be wowed from the second they book with us and we think you will be.

Please give @fernandflowerevents a follow on IG and check out our website which will be launching in the new year once we’re ready to hit the ground running. We can’t wait to show you what we’ve been up to. Inquiries will open up then so keep posted.

- Michelle
Owner, Blossom & Vine Floral Co.
Co-owner, Fern & Flower Events